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April 27, 2017

Objectives:

SES Government Solutions’ stated mission is to provide “US Government Customers with superior satellite communications, hosted payloads, and end-to-end solutions to meet their mission critical needs.” They were looking for an exhibit partner that could help them newly... »» Read More

April 5, 2017

Objectives:

Experian Health came to Atlantic looking for a partner that could provide them tremendous flexibility for their exhibit program. They exhibit at multiple shows and in a variety of footprints during their event season. At each show, they entertain attendees through a series of... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
March 14, 2016

As I fly home from a three-week whirlwind of events and shows, I am focused on the question of “What Now?”.   As I mentioned in part one, ROE is a result of true and measurable data collection; something that has long... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
February 26, 2016

Digital marketing with engagement analytics is the most significant change to come to the event industry in decades.  Seriously.  Since the dawn of this industry, a trade show consists of a a multi-day feast that resembles something like the game of “Hungry-Hungry Hippos”. Many companies are at... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
January 15, 2016

One of my favorite news personalities is ABC correspondent, Dan Harris.  I once met the guy in a NYC bar, struck up a brief conversation and went on my way confident that he is the same character he would have you believe on television.  I am in no way a guy that gets “star-struck” (okay,... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
January 15, 2016

One of my favorite news personalities is ABC correspondent, Dan Harris.  I once met the guy in a NYC bar, struck up a brief conversation and went on my way confident that he is the same character he would have you believe on television.  I am in no way a guy that gets “star-struck” (okay,... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
December 22, 2015

It is that time of year again. It is the time of year for crazy shopping, Santa lists, celebrations of lights and finishing out the year on a high note.  It is also a time when we make resolutions to do better in the coming year.

An always-popular resolution is the perpetual “Be more... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
September 11, 2015

This week I dropped my youngest two daughters to their respective schools. Both were bright eyed and ready for a new adventure. Every time I do so, I get a twinge of nostalgia and the sudden urge to sharpen a No. 2 pencil in an old-school, manual pencil sharpener. Then, I remember that I never... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
August 28, 2015

It is that time of year again. I am suffering from “vacation-brain” as I prepare to head out for two weeks of R&R with my family. As importantly, I am in the midst of meeting with many of our customers to discuss event-marketing budgets for 2016 and to determine which shows worked and which... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
August 21, 2015

I have never been a “car guy.” I am pretty sure that I was not born with the “car fascination gene” at all. For most of my life, I have been fairly indifferent to them in general.  As a sales pro, I do spend a great deal of time in my car, so comfort, safety and four tires are more important... »» Read More

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