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Case Study: Electrolux Professional Rental/Purchase Exhibit


Electrolux Professional Products Division was looking to work with an exhibit firm who could provide a boutique and personalized experience while delivering a full-service rental/purchase island to the NAFEM 2017 show in Orlando, FL. They asked to use interactive technologies to display features of their commercial kitchen equipment while also attracting prospective clients more traditionally with smell and taste emanating from in-booth cooking stations.


Atlantic’s Creative and Digital Services teams engaged with Electrolux’s marketing team to develop an immersive, sleek, and modern island design. The 40’x50’ exhibit featured areas for high branding and to showcase their line of professional kitchen products. The exhibit used rental components from Atlantic’s extensive rental inventory and large format fabric graphics to manage overall operating costs while still providing a dynamic presence at the show. Atlantic also sourced headsets for the theater area and ambassador personnel to add additional staffing. These ambassadors acted as hosts for attendees to guide them through the experience. Flooring inlays and wayfinding signage were also utilized to guide visitors through various activity zones around the floor space.


NAFEM 2017 resulted in a successful, seamless partnership with Atlantic and Electrolux Professional.

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