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Show-to-Show: Thoughts from the Show Floor by James Morris
July 24, 2015

Though I have written about the topic before, I thought it might be a good time to provide a few refreshers on everyone’s favorite topic: drayage.

The Definition of Drayage (aka Material Handling) by the show contractor is the process of unloading exhibit properties from the shipping... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
July 17, 2015

With a few swipes of her iPhone and an hour of time, my 18-year-old daughter can have a gaggle of friends heading to a location…a result of her expertise in the social media world. It has power. We all know it, yet it is the most common question I hear when talking with marketing executives... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
July 10, 2015

As I was sitting in my office one afternoon, the phone rang. There was a guy on the other end that told me that he was “referred” from a close friend from Business School.  Though busy, out of enormous respect for my friend, I took his call.

So, he fires off his name and quickly explains... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
July 3, 2015

I closed on my house this week. It’s funny – the reaction I receive the most is “Congratulations?!?” I suppose that is an appropriate reaction. However, given that my family and I are sort of nomads right now while we look for our next home, I’m not so sure the word choice is accurate. We are... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
June 26, 2015

One thing I always find interesting is when I find myself on the other side of the table as the exhibitor. For most of the year, I advise customers on the most effective ways to present themselves in a face-to-face environment. From effective staffing to preshow engagement, it is my passion to... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
June 19, 2015

The event and show schedule is always busy at this time of year and I have been on the road bouncing from show to show. This week I was in rainy Austin for the annual HITEC show. I was on the show floor inside the Neal Kocurek Memorial Austin Convention Center for eight hours as tropical storm... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
June 13, 2015

Here is an unlikely scenario but one that we can all identify with: You have been asked to sing the National Anthem in front of 25,000 fans in a baseball stadium.  You know how to sing, and you proceed with confidence. Unfortunately, the PA system doesn’t cooperate. Your voice is completely... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
June 13, 2015

Your event is finally over and you feel like things went quite well.  Your registrants were smiling both during and after the event, you woke up to find the sun shining brilliantly on the event’s big day, and there was not a problem in sight. That said, we all know there is ALWAYS room for... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
June 12, 2015

Associations and Show Contractors of trade shows have a lot to manage. Between the needs of their exhibitors and the questions and comments that tend to come from the many attendees, there is little time to sit back and think about high-level logistics. Keeping things running smoothly, putting a... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
May 15, 2015

If you’ve been to an Apple Retail Store and peered through the beckoning open doors, you know the feeling. I bet that if you are like me, these thoughts immediately go through your head: This place is packed! How I am I possibly going to get any service or get my questions answered. I’m going to... »» Read More

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