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Show-to-Show: Thoughts from the Show Floor by James Morris
May 15, 2015

If you’ve been to an Apple Retail Store and peered through the beckoning open doors, you know the feeling. I bet that if you are like me, these thoughts immediately go through your head: This place is packed! How I am I possibly going to get any service or get my questions answered. I’m going to... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
May 1, 2015

Spring is in the air (finally!) and another Earth Day has come and gone. It is the time of year that we all focus more on outdoor activities. Just as I ask myself why I didn’t make more charitable donations when filing my taxes, Earth Day tends to spark my own personal internal conversation... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
April 17, 2015

Our friends and partners from Classic Exhibits write a great blog. Occasionally, we love to share some of their insights. Last week, Mel White, VP of Marketing and Business Development at Classic Exhibits, posted an instant “classic”. (Sorry Mel.) You can find it here.

We couldn’t agree... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
April 10, 2015

Over the past several months, we’ve been preparing to add a deck to the back of our home. It’s a long-planned, much talked-about project that has now solidified something I’ve long believed about design:

Asking the right questions is the most important part of the process.

Allow me... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
April 3, 2015

My freshman lacrosse coach was the first person I recall telling me I had a “good eye.”  Back then it was because I could consistently put the ball in the net from outside. Given the fact that I was “strength challenged” and seriously lacking in most other basic lacrosse skills, I remember this... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
March 27, 2015

I’ve seen it time and time again. Whether thrown by a giant retailer or from a bootstrapping start up, special events suck up resources. Unfortunately they often result in little more than a good photo-op — if you’re lucky. There is a difference in events that look good in pictures and events... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
March 20, 2015

I’m leaving NYC on a train out of Penn Station and thinking back to the opening of yet another show. This particular client, and this show appeal to me on a personal level. Roughly 10 years ago when my wife became a vegetarian, she also eliminated most conventional medications and adopted more... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
March 20, 2015

As my busy travel season gets under way, I will have the privilege of visiting many different cities in the next few months. Also, given the vast landscape of my customer base, I have the unique opportunity to sit in on presentations for many different industries. One thing I love is a great... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
March 13, 2015

Several weeks ago I had the opportunity to speak with marketing guru, prolific blogger and best-selling author Seth Godin. We discussed his classic book, ... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
March 6, 2015

With Exhibitor (the trade show for the trade show industry) just wrapping up in Las Vegas, I wondered how many folks talked the talk that we consultants verbalize. My guess is that there were many USB thumb drives available as giveaways on the show floor. Seems like a great idea doesn’t it?... »» Read More

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