You are here

Blog

Show-to-Show: Thoughts from the Show Floor by James Morris
February 13, 2015

Last year, I flew from Philadelphia to Denver for a four-day business trip.  The flight is only 4 ½ hours, so I was happy enough to occupy myself by reading while sampling my neighbor’s curiously strong breath mints. Predictably, however, I got a little restless after about three hours.  So I... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
February 6, 2015

I have been enjoying a free month of a Showtime subscription…something that would typically go unnoticed in my household. That was until my mother in law suggested I would really enjoy the Showtime series Homeland. So while snowed in a few weekends back I decided to give it a whirl. Well,... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
January 30, 2015

As part of my recent look into emerging technologies in the event space, I have pointed out that there have been great technological leaps within the past five years. Smartphones, cloud-computing, touchscreen tables, tablets – these are all innovations that are revolutionizing trade shows and... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
January 26, 2015

I was having a conversation with a prospective customer last week and discussing my love for proper staffing on the show floor, and more specifically leaving company sales people in the field. The conversation quickly turned to travel costs, and ultimately, the stresses of business travel. In my... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
January 16, 2015

In my post last week, I discussed the emerging, and frustrating, practice of hotspot “jamming” by some major hotels and convention centers. The trend is most concerning since more and more people carry their connected computer in their pocket. Growth in mobile marketing is expected to grow 33%... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
January 9, 2015

In a recent INC. Magazine article, Google and Microsoft Join Fight Against Hotels Blocking Personal Wi-Fi, Oscar Raymundo discusses the interesting world of hotspots and the... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
December 19, 2014

It is the time of year again when we all try and put a target on moving budget numbers for trade shows and events. Your exhibit house should be able to provide you with a working budget based on your past performance. (When I help our customers define a working budget, I try to allow for a 10%... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
December 12, 2014

It is once again that time of year, when we reflect and give thanks for many wonderful things in our lives — people, talents, opportunities and the comforts of life. It’s also a good time to give thanks for the customers who sustain our businesses throughout the year.  Thanking customers is not... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
December 5, 2014

One thing that has become apparent on the show floor is that everyone loves this iPad thingy. As someone in a revenue generating position I carry my iPad everywhere I go – especially as I walk the show floor. It is a useful tool for field sales and “on the go” presentations. However, in my... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
November 21, 2014

According to CEIR (Center for Exhibition Industry Research), the most important objectives for B2B exhibiting are to: Generate Leads (93%), Build Brand Awareness (93%), Maintain Customer Relationships (92%) and Launch new Products (85%).   Given these drivers, my goal is to help my clients’ arm... »» Read More

Pages