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Show-to-Show: Thoughts from the Show Floor by James Morris
September 5, 2014

Anyone who has read my blog posts knows that I preach qualification. In general, trade show promoters “sell” their shows by the number registered attendees they have. The truth is, only a small percentage of attendees will actually fit into your “ideal lead” model. This makes it more important... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
August 29, 2014

According to a study by the Center for Exhibition Industry Research (CEIR), an astounding 80 percent of leads generated on the trade show floor go unfulfilled. Essentially, eight out of every ten leads you painstakingly collect at shows might just as well go directly into the trash along with 80... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
August 8, 2014

One of the most common questions I am asked by customers focuses on booth space selection and the most effective and visible areas of the exhibit hall. As many of you know, your opportunity to select booth space relies heavily on your position within the show or association. Your selection spot... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
August 1, 2014

EXHIBITOR Magazine editor Travis Stanton recently wrote an op-ed titled “Greetings From Europe,” and it inspired me to write a response.

Here’s a short excerpt:
 

... »» Read More
Show-to-Show: Thoughts from the Show Floor by James Morris
July 25, 2014

After watching a recent airing of the HBO series, Silicon Valley, something occurred to me. We can thank California start-ups for recent trends in marketing. West Coast tech companies provide the delivery tools that we use to tell stories and deliver messaging (think social media giants such as... »» Read More

Show-to-Show: Thoughts from the Show Floor by James Morris
July 11, 2014

There is nothing like an event to inspire you to spruce up your own  environment or space. Prior to our recent ExhibiTrends Tech event at our Washington DC headquarters in Chantilly, VA, we took some time to update our lobby and showroom.

We love designing cool spaces for our clients. It... »» Read More

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